[AE Vision] Differentiation is an effective magic weapon in the current automotive navigation aftermarket to cope with product homogeneity and decrease in gross profit.

However, can there be real differentiation in the after-installation industry where the public version of the public model and most companies do not have the technology research and development capabilities? Faced with such soul torture, many companies in the industry are trying hard.

Among them, Shenzhen Ruihang Automotive Audio-Visual Co., Ltd., which has the ability to develop vehicle navigation molds, has launched a new multi-scenario network-connected terminal vehicle navigation product called Jinruihang this year.

The obvious difference in its shape is striking. Behind this differentiation, the two levels of "righteousness and remedy" are targeted at users and channel dealers, making it the "popular fried chicken" in the current vehicle navigation aftermarket.

Split design Multi-scenario use

First, let's take a look at the biggest manifestation of Jin Ruihang's "multi-scenario network connection terminal" differentiation-

As a manufacturer with rich experience in mold development, Jin Ruihang has different traditional understandings of product forms. The "split" form design is adopted, which is also the biggest differentiation of this car navigation product.

That is to say, when the host machine is combined with the vehicle's central control base, it is a vehicle navigation. When the main engine of the car is separated from the base, it can be a tablet computer that is carried around.

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This form of design liberates vehicle navigation and becomes a “multi-scenario networked terminal”. When navigating in the car, it can be placed on the center console, or it can be used for the rear passengers to follow the drama and watch movies. Outside the car, it can also be used as a business office, document display tablet, and other audio and video entertainment is even more important.

Popular "2 Reasons"

From a glimpse of the concept proposed at the beginning of 2019, it has attracted much attention now. Jin Ruihang's popularity in "multi-scenario network connection terminals" has the following two sufficient reasons.

The first is a better user experience. For consumers, this split car navigation can bring you a new product experience. Not only can it be used as normal car navigation, but it can also be used as a business tablet and daily audio and video entertainment tablet. Extremely practical and easy for consumers to accept.

Equipped with the Tencent car linkage system, this car navigation system has more network-connected functional applications to meet user functional needs.

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The second is the unique differentiation of the channel market-for channel vendors, a good user experience makes the product "easy to sell." At the same time, including seven patent protections including invention, utility model and appearance, the unique structural form predetermines the uniqueness of this product for a long time, and guarantees the profit of the channel dealer.

It can be said that Jin Ruihang's "multi-scenario network connection terminal" has fully considered both the consumer demand side and the profit improvement of channel vendors, ensuring the effective realization of this product differentiation.

Editor's summary

The real difference is not for the sake of difference. Only product designs that can be adapted to different needs will attract much attention.

Obviously, the new product form of Jinruihang ’s “multi-scenario network-connected terminal” meets the needs of consumers and channel vendors at two levels, making it a huge difference from traditional car navigation, and it is able to cure “homogenization ", The real difference between" low gross profit "disease.