In recent years, the homogenization of vehicle and machine products is serious, almost every family is large screen, horizontal screen, vertical screen, etc., which makes the market reaction slightly tired. Then, when the post-90s and post-00s become the main force of consumers in the market, how can vehicle and machine products be innovated to meet their diversified and personalized needs?

The following enterprise may be able to provide new directions and ideas for product innovation.

01 "multi scene networked terminal" navigation product, a new bright spot in the car market

This year, Ruihang Tencent jointly launched a "multi scene network terminal" navigation product, which makes the dull car and machine market rejuvenate.

As the name implies, this vehicle and machine product is not only suitable for one scenario, but also can provide personalized services for individuals in different scenarios.

The highlight of this "multi-scenario network terminal" navigation product of Ruihang is that it can be removed. The owner can use voice control to give instructions: the vehicle pops up, and it can be removed for use by the owner, passengers, or even people outside the car, to meet the individual needs of different people, such as Internet access, photography, games, K song, Realize one screen and multiple uses, no matter where you are, you can enjoy convenient network life. Imagine that when you encounter many situations such as traffic jams, etc., a product that can change in seventy-two is to fill your debris time. It is not a traditional product fixed on the central control car, nor is it fixed on the rear. The entertainment system on the seat, but it can take into account the functions of these two products, making "one product, N experiences" possible. This not only refreshes consumers' understanding of product value perception lines, but also further meets consumer demand for personalization. Therefore, Ruihang ’s “multi-scenario network-connected terminal” navigation product is very popular in the automotive market.

02, personalized products to meet the needs of channel providers

In addition, the focus of the automotive market competition has also shifted from the incremental market to the stock market, and the core of its competitiveness has shifted to retention of existing users, demand mining, and value enhancement.

For products, it is required to change from a competitive mode of fighting for price and fighting speed to improving the quality of products and services in order to retain users.

Then, for channel dealers, in terms of product positioning, they will also be more inclined to products that focus more on design and personalization.

Therefore, the “multi-scenario network-connected terminal” navigation product launched by Ruihang not only meets the needs of channel dealers, effectively protects channel dealers' maximum profit margins in the breakthrough of product innovation, but also uses technology innovation and model innovation in the car. Looking for new impetus for development in the machine market.