[AE vision] it should be said that in the aftermarket of the off vehicle navigation, "homogenization" and "differentiation" seem to be an eternal opposite topic that most practitioners cannot avoid! With the increasing competition in the market, how to achieve in the competitive industry market, stand out from the rest, to achieve real differentiation has undoubtedly become the core key!

On July 26, 2019, the new product conference and investment promotion conference of jinruihang Tencent multi scene Internet connection terminal hosted by Shenzhen Ruihang auto audio Co., Ltd. kicked off in Zhengzhou Jiangnan hot spring hotel!

▲Group photo of on-site guests signing in wall

Guests at the meeting! All major mainstream media, industry leaders, partners, etc. attend! Jointly witness the birth of "the most eye-catching differentiated vehicle machine"!

▲ Full of guests at the meeting

At the beginning of the meeting, Chen Guo, general manager of jinruihang, took the lead in giving a speech and expressed warm welcome and thanks to all the guests on site.

▲ Chen Guo, general manager of jinruihang

Mr. Chen said that Shenzhen Ruihang auto AV Co., Ltd. has always focused on automotive electronic products. Since it entered the industry in 2009, it has been in the industry for nearly 10 years. Its brand Ruhan Ruihang has been recognized and favored by more and more industry users with its continuous research and development innovation of vehicle navigation products.

Later, Mr. Chen brought the new vehicle and machine products jointly released by Ruihang and Tencent car union to the guests at the scene - Multi scene internet terminal! The "separable" characteristic design adopted by the product has really made a lot of eyes and made everyone's eyes bright!

▲ Products introduced by general manager Chen of jinruihang

According to Chen, Ruihang's "multi scene network terminal" can be separated from the vehicle base, allowing it to switch freely between vehicle navigation and tablet computer! At the same time, the product also fully considers a variety of application scenarios in the vehicle environment, and realizes the multi scenario function integration of "adapting to local conditions".

For example, in the normal driving environment, the connection between the product and the car base is a car navigation with 4G communication. At the same time, with the cooperation with Tencent car service, it has rich Internet applications such as online music, car wechat and so on, which brings more comfortable driving experience.

When the main engine of the car is separated from the car base, it can be taken to the back row for the use of passengers or children in the back row (watching movies, playing games, working, etc.), completely incarnating the "smart tablet", so that the product can be brought to the outside of the car for use and enjoy the difference!

Next, many industry leaders came to the stage and jointly participated in the launch ceremony of the new product release of jinruihang Tencent multi scene Internet connection terminal!

▲ Launch ceremony of new product launch

In order to thank the on-site guests for their support and love, jinruihang has also set up a lottery link, and the winning guests can get jinruihang multi scene online terminal and other prizes!

▲The first round of prize winning guests delivered their speeches

▲In the second round of the lottery, Mr. Chen Ruihang presented awards to the winners

In addition, Qiu Huaizhi, product manager of Tencent car service, made a detailed introduction to the strategy and product plan of Tencent car service.

Mr. Qiu said that Tencent will take root in the consumer Internet, embrace the industrial Internet, build a new ecology connecting consumption and industry, and build smart travel together with Ruihang and other more enterprises! Build massive content platform and security system for the industry!

▲ Qiu Huaizhi, product manager of Tencent car service

It is reported that the car king card and product solutions launched by Tencent Car Association will provide intelligent Internet car solutions, including Tencent cloud micro voice assistant, "Tencent my car" applet, QQ music, Tencent map, Tencent video and other massive vehicle content and services.

▲Guests experience products on site

Of course, in such a highly competitive vehicle navigation market, "the smell of wine is also afraid of the depth of the alley", so no matter how good the product is, professional brand marketing is also indispensable!

As a result, general manager Chen Guo of jinruihang also brought a unique brand marketing speech to the guests on site. General manager Chen said that Ruihang would like to work with more industry partners to do a good job in brand publicity and promotion, and finally make Ruihang brand deep into the hearts of every car owner to ensure the travel safety of every car owner.

▲ Mr. Chen Ruihang makes a brand marketing speech

Therefore, in order to thank the owners who have always supported and trusted jinruihang, Mr. Chen also launched the welfare policy of 16 million red packets to end-users on the spot!!!

In addition, Mr. Ding fan, a famous enterprise brand marketing expert in the industry, was specially invited by jinruihang to share the theme of terminal store landing activities for the on-site guests!

▲Ding fan, an enterprise brand marketing expert, shares the theme of terminal store landing activity

Mr. Ding fan pointed out that with the increasingly fierce competition in the car and machine market, the competition for market resources tends to be white hot, seizing the market resources of the terminal channel, and the terminal store, as the end of the supply chain of the automotive aftermarket, is also the largest customer! Therefore, it will become an inevitable trend of future channel development to help more enterprise terminal stores to land!

At the final signing ceremony, general manager Yang of Henan, general manager Liu of Shandong and general manager Xu of Shanxi directly chose to sign the contract with general manager Chen Guo of Ruihang on site!

▲ Henan general manager signs a contract on behalf of general manager Yang (right) and general manager Chen (left) of Ruihang

▲ General manager Liu (left) of Shandong signed a contract with general manager Chen of Ruihang (right)

▲ Shanxi general manager signs a contract on behalf of general manager Xu (left) and general manager Chen Ruihang (right)

Then, by Jin Ruihang Hu and Henan Province acting Yang general manager, also on-site special for the outstanding member shop licensing!

▲Jinruihang Hu and Henan Daiyang general manager awarded the membership

▲Henan Dai Yang (first from left), Jin Ruihang Hu (second from left) and representatives of member stores

Epilogue：Forge ahead and set sail together! Finally, with the successful conclusion of jinruihang Tencent multi scene internet terminal new product conference and investment promotion conference, it also marks that jinruihang has taken a solid step forward again on the road of vehicle navigation. Jinruihang also looks forward to working with more industry partners to create a new chapter in the future!

▲Group photo